Oticon to Showcase its Smallest Hearing Aid to Date with the Introduction of Custom Styles to the Renowned Oticon Opn™ Hearing Aid Family at EUHA 2018

Copenhagen, Denmark
16 October 2018

The new IIC hearing aid is invisible in the ear for eight of ten users. Visitors to EUHA can also see Oticon’s new Essentials instrument, Siya, a combination of excellent sound quality and advanced connectivity, and discover more about HearingFitness™, the world’s first hearing tracking technology.

Industry leaders in advanced audiology and hearing aid technology, Oticon, have a plethora of exciting hearing products and technologies to showcase at the 2018 European Union of Hearing Aid Acousticians (EUHA) congress. This year, Oticon has enhanced the revolutionary family of Oticon Opn™ hearing aids to include a new series of custom styles, including the smallest Oticon hearing aid to date. Visitors to the Oticon stand AO2 in Hall 6 will also be able to see Oticon’s new Siya hearing aid, which offers forward-thinking lifestyle enhancing technologies in an instrument with superb sound quality never before seen in the essentials category. Plus, find out more about how Oticon is shaping the future of hearing healthcare with their new Oticon ON App feature, HearingFitness™. Furthermore, visitors can join one of Oticon’s inspiring and revealing talks in the auditorium which will include; new product highlights, news from Oticon Medical and tricks for fitting with Genie Software. The 63rd EUHA Congress takes place in Hannover, Germany, 17-19 October.

The revolutionary Oticon Opn™, the world’s first internet-connected hearing aid, now enables hearing care professionals to provide even more choice and features, for even more customers. The introduction of a full suite of in-the-ear styles, ranging from invisible up to fully featured customs, expands the Oticon Opn™ family to cover an even wider range of hearing loss. Notably, eight of ten users with mild to moderately severe hearing loss can now enjoy an invisible-in-the-canal (IIC) hearing aid with the 360° open sound experience that Oticon Opn™ hearing aids are renowned for. Without compromising quality, reliability or performance, Oticon has miniaturised the high-quality components behind their groundbreaking BrainHearing™ technologies and packed them into their new discreet styles.

“We always look forward to showcasing our latest developments to the participants of EUHA,” says Ole Asboe Jørgensen. “Our world renowned Opn™ hearing aid remains a highlight as it continues to help hearing care professionals offer hearing aid users significant life changing benefits. The introduction of our new custom hearing aids will help hearing aid professionals to meet more diverse needs and preferences of hearing aid users. We hope that by providing reluctant users with more choice of hearing style, we can help encourage even more people to take the first steps towards tackling their hearing loss,” concludes Ole Asboe Jørgensen.

Visitors to EUHA can also find out about a new powerful, yet cost-effective, hearing aid by Oticon. Oticon Siya is a quantum leap forward for the whole essentials category of hearing aids, combining forward-thinking, lifestyle enhancing technologies with high-performing audiology features delivering superb sound quality. Oticon Siya also offers outstanding wireless connectivity to connect more people to everyday technology. Notably, 2.4GHz Bluetooth® low energy technology enables seamless wireless connectivity with a wide range of Bluetooth® enabled devices, including any modern smartphone, and ensures full compatibility with Oticon’s ConnectClip, transforming Siya into a wireless headset for smartphones, tablets and computers.

This year, EUHA attendees will have the opportunity to discover the newest feature in the Oticon ON app, called HearingFitness™. With this feature users are encouraged to take greater ownership of their hearing treatment while providing Oticon with authentic data to shape future hearing aids developments. HearingFitness™ enables users to make informed decisions to optimise their hearing aids to their specific, individual needs and sound environments, and by combining real-time hearing aid data with lifestyle and healthcare big data analytics, has the potential to evolve and improve a user’s hearing solution according to their personal habits. It is the start of data-driven hearing care and yet another example of Oticon’s ability to revolutionise the way modern technology can benefit hearing aid users.

To discover the future of hearing acoustics, groundbreaking innovations and unimagined possibilities for your customers, stop by the Oticon stand AO2, Hall 6, Hannover, Germany, 17-19 October. For more information on Oticon visit: www.oticon.global.

About Oticon

500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. It is Oticon's ambition that our customers - hearing clinics throughout the world - prefer to use our products for people with impaired hearing. Through passion, dedication and professional expertise, Oticon develops and manufactures hearing aids for both adults and children. Oticon supports every kind of hearing loss from mild to severe and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered out of Denmark, we are a global company and part of William Demant Group with more than 13,000 employees and revenues of over DKK 13 billion. www.oticon.global.