Oticon Siya is the First Hearing Aid in the Essentials Category with 2.4GHz Bluetooth® Low Energy Connectivity and it also Delivers Superb Sound Quality

Copenhagen, Denmark
20 August 2018

A quantum leap forward for the whole essentials category of hearing aids, Oticon Siya offers a combination of excellent sound quality, outstanding wireless connectivity and a comprehensive choice of styles and accessories.

Industry leaders in advanced audiology and hearing aid technology, Oticon, has unveiled a new powerful, yet cost-effective, hearing aid. Oticon Siya, a new innovation from the pioneers of BrainHearing™, offers forward-thinking lifestyle enhancing technologies in an instrument with superb sound quality never before seen in the essentials category. Notably, Oticon Siya includes the revolutionary internet-connectivity that made a splash in the headlines globally for the premium Oticon Opn™ hearing aid and is the world’s first hearing aid in the essential category with 2.4GHz Bluetooth® low energy technology.

First and foremost, the new Oticon Siya offers an excellent listening experience for users of hearing instruments in the essentials category. Never before has an Oticon essential hearing aid offered so many high-performing audiology features and technological innovations. Built on Oticon’s proprietary ultra-fast Velox™ platform, Oticon Siya includes high-resolution sound processing that is 50 times faster than ever before in the essential category* and provides high-speed sound compression and amplification so that users always have stable audibility in a broader sound range than their hearing loss would otherwise allow.

With the power of Velox, Oticon Siya’s directionality-based technologies are driven to perform more effectively than before. Thanks to super-fast Multiband Adaptive Directionality LX technology, Oticon Siya automatically switches between listening modes to precisely adapt to varying sound environments. The smooth transitions ensure that users enjoy a more comfortable listening experience at all times, even when noise becomes intrusive. This is further enhanced by the advanced Noise Reduction LX feature which, powered by Velox, is fast enough to even reduce noise between words, while Wind Noise Management decisively reduces wind noise and Transient Noise Management rapidly removes the discomfort of sudden, loud noises.

Oticon Siya connects more people to everyday technology. The world’s first hearing aid in the essentials category with 2.4GHz Bluetooth® low energy technology, Oticon Siya enables wireless connectivity to a wide range of Bluetooth® enabled devices, including any modern smartphone, and is fully compatible with Oticon’s ConnectClip, transforming Siya into a wireless headset for smartphones, tablets and computers.

Furthermore, this new entry-level hearing aid is the first in the essentials category to provide users with the endless possibilities of internet connectivity. Using the Oticon ON App, which links Oticon Siya with the IFTTT (IfThisThenThat) network, users can connect to and control smart internet-connected devices and services, and ultimately make everyday life easier. Also, thanks to internet-connectivity, Oticon Siya users have access to the new HearingFitness™ feature in the Oticon ON App. This new exercise feature helps users get the very best out of the hearing aids, with advice and encouragement on ways to hear better, protect their hearing and improve their health.

“While our revolutionary open sound technology is exclusive to the Oticon Opn premium hearing aid, Oticon Siya offers a number of high-end features, such as comprehensive connectivity, to enhance the lives of people with hearing loss,” says Ole Asboe Jørgensen, President, Oticon Brand Global. “To date, 2.4GHz Bluetooth® low energy connectivity, for instance to modern smartphones, has been an elite feature of Opn. We believe that in this modern age, this connectivity level should be enjoyed by all hearing aid users, which is why we are especially delighted to make this premium feature available to the users of our new essentials hearing aid family. This, in addition to the excellent listening experience that users of Siya can enjoy, is just one of the many steps we have taken to ensure that our hearing aid in the essentials category enables users to get out there and make the most of every moment.”

Oticon Siya is available in a wide range of styles and fitting options to fulfil the specific needs and preferences of more people with hearing loss. The new comprehensive family of in-the-ear and behind-the-ear hearing aids also includes Oticon’s smallest ever hearing aid style. For more information about the new Oticon Siya hearing aid family, visit: www.oticon.global.

* Compared to Oticon’s Inium Sense

About Oticon

500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. It is Oticon's ambition that our customers - hearing clinics throughout the world - prefer to use our products for people with impaired hearing. Through passion, dedication and professional expertise, Oticon develops and manufactures hearing aids for both adults and children. Oticon supports every kind of hearing loss from mild to severe and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered out of Denmark, we are a global company and part of William Demant Group with more than 13,000 employees and revenues of over DKK 13 billion. www.oticon.global

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