Leading Hearing Aid Manufacturer Oticon Appoints Ole Asboe Jørgensen as New President, Oticon Brand, Global

Copenhagen, Denmark
27 June 2017

Oticon, industry leaders in advanced audiology and hearing aid technology, today announces the appointment of Ole Asboe Jørgensen as new President of the Oticon Brand, Global. President and CEO of William Demant Group, Søren Nielsen, will hand over full responsibility of the Oticon global brand to the former VP of Global Sales & Marketing. Ole Asboe Jørgensen is promoted to President after eight and half years as an integral member of the Oticon family, part of the William Demant Group.

Ole Asboe Jørgensen is appointed President to reinforce the strengthening of the Oticon deliverables following the successful global launch of the world’s first internet connected hearing aid, Oticon Opn™, which has received several world-wide awards and accolades for innovation, design and for its ground-breaking Open Sound Experience.

On the promotion of Ole Asboe Jørgensen, President and CEO of William Demant Group Søren Nielsen says:

“Ole Asboe Jørgensen will lead Oticon on the next stage of its prosperous journey and champion the award winning Oticon product portfolio, including the revolutionary Oticon Opn. He has been fundamental in driving the success of Oticon in recent years and will continue the growth of both the brand and business to ensure it remains the leading powerhouse in hearing care. I look very much forward to working with Ole in his new role.”

New President of Oticon Brand, Global Ole Asboe Jørgensen on his new appointment says:

“I am delighted and indeed honored to be given this exciting opportunity to lead the most dedicated, motivated and experienced team in the industry. Oticon is at the forefront of hearing aid technology thanks to continual innovation and the ability to respond to customer needs. I am eager to keep the momentum going to continue to deliver advanced hearing aid solutions that can make a real difference to people’s lives.“

Ole Asboe Jørgensen first joined Oticon in 2009 as part of a newly formed management team and held responsibility for the global marketing of Oticon brands thanks to experience derived previously from 20 years in management positions in the medical device as well as advertising industries. In 2011 Ole Asboe Jørgensen added product development to his duties, becoming the Vice President of Product Development and Marketing. He was lastly appointed Vice President of Oticon Sales and Marketing in 2013. For the past 4 years, Ole Asboe Jørgensen has been accountable for global sales and marketing, managed global sales models and systems, in addition to continuing the responsibilities he held from his previous roles within Oticon.

About Oticon

500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. It is Oticon's ambition that our customers - hearing clinics throughout the world - prefer to use our products for people with impaired hearing. Through passion, dedication and professional expertise, Oticon develops and manufactures hearing aids for both adults and children. Oticon supports every kind of hearing loss from mild to severe and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered out of Denmark, we are a global company and part of William Demant Holding Group with more than 12,000 employees and revenues of over DKK 12 billion. www.oticon.global


Katrine Hertz Østergaard, Sr. Director, Communications & Digital Channels, Oticon, email: khos@oticon.com, phone: +45 20952530

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